Privacy policy.

Who we are

Just Creative People is based in the UK. For this website, and for any enquiries you send us, Just Creative People is the "data controller": the business responsible for deciding how your personal information is used.

This policy covers this website, our contact form, our AI assistant and any messages you send us. It doesn't cover personal information we handle on a client's behalf as part of a project, which is dealt with in our agreement with that client.

What we collect

When you use the contact form

Your name and email address, your company and phone number if you give them, the services you're interested in, your rough budget and your message. We also record the date and time you sent the form and your IP address, which helps us spot spam and misuse.

When you use the AI assistant

Your name, email address and phone number if you enter them, plus everything you type in the chat. The AI assistant section has the details.

When you message us on WhatsApp

Your WhatsApp name, phone number and profile details, and anything you send us.

When you browse the site

Information about your visit, such as the pages you view, how you reached the site, your approximate location, your device and browser, and your IP address. This is collected through Google Analytics and our hosting provider's logs.

Please don't send us sensitive information, such as health details or bank details, through the form, the AI assistant or WhatsApp. We don't need it to answer an enquiry.

How we use it and why

Data protection law requires us to have a lawful reason, known as a "lawful basis", for each way we use your information.

We only contact you about your enquiry. We won't add you to a marketing list unless you've agreed to it, and we don't sell your personal information.

Our AI assistant

The chat assistant on this site is an automated AI tool, not a person. It's there to answer questions about our services and how we work, at any time of day. It only loads if you accept it in the cookie banner or click an "Ask our AI assistant" button.

• What it collects: before answering, it may ask for your name, email address and phone number. It also records your questions and its replies.
• Who provides it: the assistant runs on a third-party AI chatbot service. The provider states that the service uses OpenAI's AI models to generate replies, so what you type in the chat is sent to those services for that purpose.
• Where your chat goes: your details and chats are stored in our account with that service and emailed to us, so a real person can read them and reply.
• Accuracy: AI can get things wrong. Please treat its answers as a helpful guide, and check anything important with us. Nothing it says forms a quote or a contract.
• No automated decisions: we don't use the assistant to make decisions about you that have a legal or similarly significant effect. People make those decisions.

You don't have to use the assistant. You can reach us through the contact form or on WhatsApp instead. For more on how OpenAI handles information, see the OpenAI policies. If you have any questions about how your chat is handled, email us.

Who we share it with

We share personal information only where we need to, with the people and services that help us run the business:

If you message us on WhatsApp, that conversation is also handled by WhatsApp (part of Meta) under its own privacy policy.

We may also share information with people who work with us on your enquiry or project, with professional advisers such as our accountant, and with authorities where the law requires it. If you follow a link to a client's site or a demo from our work pages, that site's own privacy policy applies.

International transfers

Some of these providers are based in, or process information in, countries outside the UK, including the United States. Resend, for example, processes email data in the US. Where that happens, we rely on the safeguards recognised by UK data protection law, such as UK adequacy regulations or standard contractual clauses provided by the supplier. Email us if you'd like to know more.

How long we keep it

We delete information sooner if you ask us to, unless we have to keep it by law.

Cookies and similar technologies

Cookies are small files saved by your browser, and sites can also save information in your browser's storage. Google Analytics and the AI assistant only run if you allow them. If you click an "Ask our AI assistant" button, we treat that as a request to load the assistant for that visit.

You can change your mind at any time using Cookie settings, which is also in the footer of every page. Turning something off removes the cookies and storage it saved in your browser. You can also block or delete cookies in your browser settings.

Your rights

You have the right to:

• Access your personal information and get a copy of it
• Correct anything that's wrong or incomplete
• Delete your information, in some circumstances
• Restrict how we use it, in some circumstances
• Object to us using it on the basis of legitimate interests, and to direct marketing at any time
• Move information you gave us to another organisation, in some circumstances
• Withdraw your consent at any time, where we rely on it

To use any of these rights, email hello@justcreativepeople.co.uk. It's free, and we'll normally reply within one month. We may need to confirm who you are first.

Questions and complaints

If you're unhappy with how we've handled your information, please tell us first and we'll do our best to put it right.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, through ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We'll update this policy when the way we handle personal information changes. The latest version will always be on this page, with the date it was last updated at the top.